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About us

Our History

With an entrepreneur passion, Samer Ayoub founded Endless Creations in 1999 as an engineering and trading company. The business started by importing, marketing and selling Diesel fuel/water separators. Recognizing the growing trend of predictive and preventive maintenance for the heavy duty vehicles and Industrial sectors, Endless Creations offered  customers smart solutions to achieve optimum operation & maintenance cost and reduced downtime for their equipment, this included Oil Analysis Equipment and special diesel engine spare parts.

In 2007, Endless Creations added speed limiters to its products portfolio with more than 6000 installations.

In 2010, strategic decision was taken to incorporate high quality lubricants as the core business and later on we added residential generator sets and GPS tracking devices to our products portfolio


In 2015, Endless Creations proactively built a new dynamic business model to achieve sustainable growth objectives in a challenging business circumstances. Now, Endless Creations is providing wide range of high technology products and services to its customers through a talented young and dedicated professional Team


Our Mission:


Our mission is to provide quality lubricants to the automotive, commercial and industrial sectors in Egypt. In addition to our portfolio of professional products and solutions of Fuel Filtration, Oil Analysis and other automotive and industrial products and services. Through our dynamic, people-oriented business model, we are committed to provide our customers with high end technical and sales support solutions.


Our Vision:

In the midst of continual change of business, we target to be the market leader in providing high quality technology-enhanced lubricants that has been tailor made to meet our customers’ precise requirements through adapting innovative reach channels. We aim to provide our customers with comprehensive range of industrial and  automotive products and services


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